The Roost Social House is part of a new trend in Winnipeg’s restaurant and bar scene, craft cocktails. Head bartender Elsa Taylor’s take on craft cocktails incorporates her feminist values and challenges the prevalent idea that consuming alcohol is for intoxication only. Using handcrafted ingredients with a new cocktail everyday, Elsa’s creations encourage savouring and quality over quantity. Elsa wants to welcome everyone to her bar top, treat each person equally and make sure they leave with a smile on their face.
In this short documentary, Elsa defines craft cocktails and speaks about the recent rise of craft cocktail culture in Winnipeg. With thought provoking, no-holds-bar commentary, Elsa explores the topics of youth binge drinking and sexism in the restaurant industry.